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Fueled primarily by mass media, popular culture promotes the myth of the “perfect” body, an idealized standard of body size and appearance impossible for 95 percent of the population to attain. The motive is purely commercial, a campaign to market products and services that promise to correct, minimize or disguise the inevitable differences between real people and the air-brushed, glossy images of perfection that grace advertising media and the pages of popular magazines.

The Myth of the Perfect Body and Negative Body Image

This myth has primarily targeted women in an effort to create dissatisfaction with body image. In Western culture women are more conditioned from early childhood to equate value with physical appearance. Mass media seeks to perpetuate the notion that with enough effort, willpower and money, any woman can look like the young, tall, extremely slender supermodels used to depict the perfect woman.

This narrow concept of female beauty is perpetuated to produce an appetite for the self-improvement solutions among female consumers to generate profits and fill corporate coffers yet the unintended consequence is that for many women, this myth is psychologically damaging and serves to promote negative body image.

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